Graphic design

Arpège

A label that lets you hear the wine before you taste it: stones stacked like the notes of an arpeggio.

Object
Wine label
Appellation
Marsannay, Burgundy
Field
Graphic design
Context
School project, École Bleue

Educational project, not affiliated with Lou Dumont.

Download the projectPDF · 3 pages · 0.3 MB
Arpège, AI-generated mood visualisation based on the project (the bottle in the vineyard)
The bottle in the vineyardAI visual based on the project

The brief

The project imagines the label of a Marsannay, a red Burgundy, for Maison Lou Dumont. The label had to express the wine’s identity and stand out on the shelf, without losing the elegance expected of a Burgundy.

Colours

  • Terracotta
  • Limestone
  • White

The design approach

The name Arpège (arpeggio) evokes notes played one after another. The label translates this into a balance of stacked stones, in terracotta and limestone tones that recall the soil of the vineyard. A classic typeface and plenty of white space let the composition breathe: restrained, elegant and instantly recognisable.

The label

Arpège, the Arpège label
The Arpège label
In 3D

Explore the project in 3D

Rotate the model, zoom in and change viewpoints. Model reconstructed from the project’s drawings and photos.

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Project file

Take the project with you

All the boards in one landscape-format PDF, to read on screen or print.

Download the projectPDF · 3 pages · 0.3 MB
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