Interior architecture

No Name store

Designing a store that reflects the brand’s identity and offers a memorable experience, by stepping back to let the product speak.

Brief
Two-level store, 363 m²
Site
18 rue Réaumur, Paris 3rd
Field
Interior architecture
Context
School project, École Bleue

Educational project, not affiliated with the No Name brand.

Download the projectPDF · 7 pages · 2.2 MB
No Name store, AI-generated mood visualisation based on the project (seating area)
Seating areaAI visual based on the project

The brief

No Name is a French sneaker brand founded in 1991, known for its chunky soles. The project places the store in an 1845 building on rue Réaumur, between the Sentier and the Marais. The store’s historic façade had to be recreated on the new site and the visual identity kept. The interior was left open: the brand wanted a memorable customer experience, through the display system and the use of the double height.

Intentions

  • The historic façade, transposed
  • The double height put on show
  • Products suspended, as in a gallery
  • A neutral palette: white, grey and glass

The design approach

The project takes a radical stance: non-architecture. Rather than asserting a strong style, the space fades away to leave room for the object. A sneaker already carries its own aesthetic, cultural and symbolic value; it needs no decor to exist. Architecture becomes a neutral, silent backdrop, close to an art gallery, where emptiness and restraint fully reveal the object.

Perspectives

No Name store, staircase and double height
Staircase and double height
No Name store, entrance and shop window
Entrance and shop window
No Name store, sales floor and glass partition
Sales floor and glass partition
No Name store, suspended sneakers
Suspended sneakers
No Name store, staircase and clothing
Staircase and clothing
No Name store, seating area
Seating area
No Name store, clothing suspended under the stairs
Clothing suspended under the stairs

Plans

No Name store, ground floor plan
Ground floor plan
No Name store, lower floor plan
Lower floor plan

Sections

No Name store, section AA'
Section AA'
No Name store, section BB'
Section BB'
No Name store, sections CC' and DD'
Sections CC' and DD'

Research: site analysis

No Name store, the Arts et Métiers district
The Arts et Métiers district
No Name store, colour analysis of the façade
Colour analysis of the façade
No Name store, façade survey drawing
Façade survey drawing
In 3D

Explore the project in 3D

Rotate the model, zoom in and change viewpoints. Model reconstructed from the project’s drawings and photos.

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Project file

Take the project with you

All the boards in one landscape-format PDF, to read on screen or print.

Download the projectPDF · 7 pages · 2.2 MB
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